Essay on Compare and Contrast Egypt and Mesopotamia

Egypt developed around the Nile River, while Mesopotamia developed between the Tigris and Euphrates rivers. Egypt and Mesopotamia grew into complex civilizations. Politically, both Egypt and Mesopotamia had a government with one main ruler, but Egypt had a centralized government with a pharaoh, while Mesopotamia had a decentralized government with a king. Socially, both civilizations were patriarchal, but Egypt was more lenient towards women while Mesopotamia was stricter. The political and social structures of Egypt and Mesopotamia both similarities and differences. Politically, although both Egypt and Mesopotamia had one main ruler, Egypt was centralized and whereas Mesopotamia was decentralized. Egypt centralized government led†¦show more content†¦However, in Mesopotamia, the males subjugated the women. To stop married women from tempting other men, they were forced to cover their bodies, except for their faces, with veils. Women in Mesopotamia were often arranged into marriages, without a say on the subject. The Mesopotamian women had little impact on their society, while certain Egyptian women were able to gain highly influential positions in their society. One Egyptian woman even became the Queen of Egypt, alongside her son. Due to Egypt being less strict towards the women, Egyptian women were able to have a greater influence on their society. Although both civilizations were patriarchal, they varied on how strict they were towards women. Ancient civilizations surrounding Egypt and Mesopotamia during this time period had similar political and social structures to either of the civilizations. Most societies with a centralized government did not see their rulers as divine as pharaohs. Some civilizations, like the Chinese rulers and their Mandate of Heaven, ruled with a power similar to the Egyptian pharaohs. However, the Chinese empire could also be overthrown if they were a bad ruler. The Greek city-states also constantly fought e ach to gain power over all of Greece. Socially, ancient civilizations were not as lenient towards their women. Since social inequalities developed starting around the development of agriculture, women of ancient times wereShow MoreRelatedAp History Compare and Contrast Essay: Egypt and Mesopotamia1296 Words   |  6 PagesEthan Sua 10/16/10 Mr. McGrath AP World History A Compare and Contrast Essay of Egypt and Mesopotamia Egypt and Mesopotamia developed different and similar political and religious civilizations. Mesopotamian civilizations such as the Sumerians, the Akkadian kingdom, the Assyrian empire and the Babylonian city-state, were all too dependent on the Tigris and Euphrates Rivers. Egypt’s natural isolation and material self-sufficiency fostered a unique culture thatRead MoreCompare and Contrast the Rise and Fall of Mesopotamia and Egypt1635 Words   |  6 Pages In this project I plan on exploring the contrasts and comparisons between the rise of Mesopotamia and Egypt. I chose this particular question because during my junior year I took and AP World History class in which we of course studied the worlds history. One on my favorite things that we studied in that class was ancient Empires. Mr. Herman, my AP teacher during that time, went through the Mesopotamian and Egyptian Empires rather too quickly for my tastes. I felt as though there were a lot of thingsRead MoreAp World History Compare and Contrast Essay Egypt vs. Mesopotamia632 Words   |  3 Pagesfor agricultural production. 2 of the greatest river-valley civilizations were Mesopotamia and Egypt. 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Mesopotamia wasRead MoreCompare Contrast Essay1519 Words   |  7 PagesAncient Egypt and Ancient Mesopotamia: A Compare and Contrast Essay Com/170 Ancient Egypt and Ancient Mesopotamia: A Compare and Contrast Essay Ancient Egypt, known as â€Å"The Gift of the Nile,† and ancient Mesopotamia, known as the land â€Å"Between the Rivers,† were the first two civilizations developed by mankind. Not only this is a double-negative that you do not need.] These were they the first civilizations to form, andbut they were also the first river-valley civilizations using theRead MoreEgypt Mesopotamia Comparison961 Words   |  4 PagesEgypt and Mesopotamia Comparison In order to completely understand the relationship between two events, comparing and contrasting is necessary. Through comparing similarities and differences it is easier to analyze why things developed and occurred the way they did. For example, in comparing Egypt and Mesopotamia it will be easier to achieve understanding of major aspects of their culture, the way other cultures impacted them, and their influence on the future. InRead MoreEssay On Ancient Egypt And Mesopotamia867 Words   |  4 Pagescivilizations that differed significantly from one another were the civilizations of Mesopotamia and ancient Egypt. Not only are the rivers of Mesopotamia and ancient Egypt seemingly perfect to compare, but the two civilizations also existed around the same time as one another; meaning that the overall impact of their respective rivers on their societies can truly be observed. Although both Mesopotamia and ancient Egypt equally relied on their rivers to survive and prosper, there are many differencesRead MoreSimilarities Between Ancient Mesopotamia And Egypt1101 Words   |  5 PagesWhile describing the cultural among the people of Mesopotamia and Egypt, I learned the differences and similarities in culture. 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Comparing The Novel The Woman Warrior And Wild

The books I’ve chosen to review are set on two different continents. This makes the comparison of the lives of women across the world more efficient and broader. What makes the comparison more practical, realistic and interesting is the fact that the characters in the two books The Woman Warrior and Wild , lived in the same century. The authors specifically bring out the duties and the expectation that mothers were held to in the upbringing of their daughters as at that time and place. The authors, however, present the picture of motherhood in a fairly narrow view. They ignore the role of mothers in the upbringing of their sons and instead dwell on their duties and responsibilities in the bringing up of their daughters (Kingston Gordon 2005). Therefore, I chose to compare how the theme of motherhood has been portrayed in the two ethnically diverse texts. The mothers have an enormous duty to play in teaching their daughters the morals that are expected of them as members of their respective societies. In Wild, Ms. Strayed’s mother succumbed to cancer at the age of 45, leaving her barely 26 years old. As a result of her mother’s untimely death, she completely changed lifestyle. From an independent point of view, she completely lost her sense of morality as a result of her grief over the loss of her mother. She started sleeping around with random men. The author introduces humor to show that she realized she had slept with too many men that counting them would be aShow MoreRelatedThe Home and the World5529 Words   |  23 Pages| Rabindranath Tagore | Original title | à ¦ËœÃ  ¦ °Ã  §â€¡ à ¦ ¬Ã  ¦ ¾Ã  ¦â€¡Ã  ¦ °Ã  §â€¡ Ghare Baire | Country | India | Language | Bengali | Genre(s) | Autobiographical novel | Publication date | 1916 | Media type | Print (Hardback Paperback) | ISBN | NA | The Home and the World 1916 (in the original Bengali, à ¦ËœÃ  ¦ °Ã  §â€¡ à ¦ ¬Ã  ¦ ¾Ã  ¦â€¡Ã  ¦ °Ã  §â€¡ Ghà ´re Baire, lit. At home [and] outside) is a 1916 novel by Rabindranath Tagore. The book illustrates the battle Tagore had with himself, between the ideas of Western culture and revolution againstRead MoreCompare How the Theme of Love Is Presented in a Selection of Pre-1914 Poetry7665 Words   |  31 PagesBelle Dame Sans Merci’ is a romantics poem that portrays live of beauty and nature, things which could not be described simply by scientific terms. 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Garnier Fructis †Innovation Free Essays

L’Oreal Garnier Fructis Oil+Shampoo Introduction: L’Oreal, the French cosmetic giant has become one of the leading players in the salon products sector in India. It marks its presence with a portfolio of 15 brands that grew over the span of nearly two decades in the Indian market, having an annual growth rate of 30 percent with a market share of 10 percent in the urban area. These different brands were launched in order to cover various product categories. We will write a custom essay sample on Garnier Fructis – Innovation or any similar topic only for you Order Now The mass consumer brands L’Oreal Paris, Garnier and Maybelline New York; luxury brands Yves Saint Laurent, Kiehl’s, Ralph Lauren, Giorgio Armani, Diesel and Lancome; professional brands L’Oreal Professionnel, Matrix, Kerastase and Keraskin Esthetics and pharmacy brands Vichy and La Roche-Posay. † (premiumbeautynews. com, 2012). With almost 750,000 points of sale in both the traditional network as well as in the modern supermarket network, the brand Garnier has successfully become the leading multi-category beauty brand in India. Launched in 1991, this global brand understood the dynamics of the Indian market and was able to craft a special place for itself. Even though Garnier is positioned as a premium, nature-based and innovative brand, it is priced reasonably targeting at both, the upper and middle socio-economic classes. Worldwide, L’Oreal is famous for its product innovation and this trait is strongly portrayed in Garnier through its continuous new product launches. This also creates excitement amongst the consumers to try out the new innovative personal care products, leading to brand loyalty. Garnier has two sub-brands – Garnier Fructis and Garnier Ultra Doux. Garnier Fructis almost immediately created a very strong bond with the consumers since it was positioned as a fruit based brand. The Indian consumer is happier using natural based products compared to the chemical based ones. Under this brand, a revolutionary product was launched in the year 2010; Garnier Fructis Oil+Shampoo that took the hair care market by storm. In this report, L’Oreal’s innovation and new product development models are explained in respect to their Garnier Fructis Oil+Shampoo product. Innovation Model: According to L’Oreal India’s chief operating officer, Mr. Dinesh Dayal, for this kind of success, the most essential factor is to yield the right kind of innovation, which was achieved through a blend of aggressive market research, intuition and the power of their global RD. Along with the three main drivers of innovation for L’Oreal, i. e. active ingredients, formulation and evaluation; research has always been the main crux for the company’s growth. When it comes to creating cosmetic products, science is the main driver of innovation. An advanced research for discovering new active ingredients is conducted, where scientific knowledge about skin and hair around the world is gathered, after which formulation systems are developed and adapted by various brands including Garnier around the world. For the Fructis Oil+Shampoo launch in the Indian market, the product is formulated using three oils as its key active ingredients, i. e. Olive oil for deep nourishment of the roots, Avocado oil for nourishment of the hair fiber and making it supple and Shea oil for softening the surface. Once the formulation has been complete, the transition from the molecule to finished product is done after demonstrating the products’ safety and whether it is scientifically effective. But rather than focusing entirely on scientific research, L’Oreal believes in research that listens to consumers. They aim to nurture innovation through a constant dialog between science and marketing. Thus, in order to discover and disseminate beauty habits of international consumers, the â€Å"International Department of Studies and Consumer Insights† was created. Garnier realized that in India, in order to nourish their hair, women extensively believed in the beauty ritual of oiling their hair, followed by a scalp massage and shampoo. The current fast-paced generation seemed to be moving away from this ritual as it is time-consuming. This became a source of inspiration for the 2-in-1 formula of hair oil and shampoo by Garnier. This is what India’s head of operations calls as â€Å"Indo-vation† – Innovation specifically for the Indian market. In order to understand the global consumers of L’Oreal, they strengthened their global presence in six regions; Europe, United States, Japan, China, Brazil and India. This enabled L’Oreal to come closer to their global market, as well as to gain the wealth of specific scientific and marketing knowledge of each region. In India, L’Oreal has its product development center in Mumbai from where it studies the specifics of hair and skin types of the Indian consumers, as well as their expectations and beauty routines for all its brands including Garnier, and an advanced research center in Bangalore where it screens its active ingredients to address scalp concerns, hair breakage and pigmentation disorders. According to Jean Paul Agon (Chairman, L’Oreal Paris), opening a research and innovation center in Mumbai was in line with the company’s universalization strategy in order to adapt to the cultural specific needs for all its global brands. Further, L’Oreal abides by the principles of sustainable and responsible innovation on a daily basis. Product safety is an absolute priority for this cosmetic giant, and has contributed massively to the study of toxicology due to its constant scientific commitment. The team at the Ultramodern Global Center is responsible for the beneficial and undesirable effects of all the ingredients. Unlike Pantene, Head Shoulders and Herbal Essence shampoos available in the Indian market, Garnier Fructis Oil+Shampoo does not use harmful chemicals such as Methylchloroisothiazolinone, a preservative causing harmful effects on the skin as well as the immune system and Ammonium Chloride which is harmful when swallowed and causes serious eye irritation. Instead, this product uses plant extracts such as Pyrus Malus and Peel extracts. Also, L’Oreal makes sure that its products have minimum impact on the environment throughout their entire life cycle. For this purpose, all the raw materials are under constant monitoring for environmental indicators. L’Oreal stopped animal testing in 1989 and plans to terminate human biopsy for testing clinical effectiveness in the near future. New Product Development Model: L’Oreal operates in a very turbulent and volatile fashion industry, making the product life cycles very short. But according to Crawford (1988), an early entry of new product may result in the development of a new market and long term market dominance. Garnier Fructis Oil+Shampoo is one such product. Based on Ansoff’s (1965, 1968) directional policy matrix, L’Oreal implemented the product development strategy, catering to the Indian market with a new product, i. e. 2 in 1 oil and shampoo. New product development enables L’Oreal to earn increased value for the company through a superior market share. The company believes in creating innovative products which are not only differentiated but also satisfy different segments in the international market. Before launching a new product, the company has to ensure that the product is based on the consumer’s preferences and is ifferentiated from any other product in terms of its formula/innovation. Once such an idea is generated by market research, RD takes over. Once completing the RD process, the market reality is observed and different ways of marketing the product are employed. A company’s image would be shattered if there if any negligence in this context, resulting to product failures upon launch. T herefore the complex process of new product development has a direct impact on L’Oreal’s prestige. L’Oreal invests heavily while launching any new product and be certain about its effectiveness, practicality and marketability of these products. Thus, before commercialization of Garnier Fructis Oil+Shampoo in the Indian market, an intensive market research was done in order to identify the beauty ritual of oiling the hair prior to shampooing and how through RD, this finding was converted into an effective molecular formula, later supported by a screening test and eventually passing through the market testing stage. Conclusion: According to Wang and Von Tunzelmann (1997), rather than RD, marketing perceives a more critical role in the positioning of a new product in any market segment. In context of the Garnier Fructis Oil+Shampoo launch, it is a product that was never thought of earlier by the Indian consumers, thus making it difficult to believe in. Fundamentally, shampoo is used against oil and these are two products are not supposed to work together. Since the time factor prevents the consumers from using both oil and shampoo at the same time, Garnier has tried integrating the north-pole and the south-pole. They are trying to combine two attributes having a negative relationship and trying to convince the consumers that there is a scope of redefining this relationship and making them work positively together. Once this strategy can get established, it may work as a powerful differentiator. Garnier now needs to focus on developing a story that is credible enough for the consumers to believe in. Regardless of whether the innovations by Garnier would fail or succeed in the market, they have managed to gain equity through its innovative products, heavy investment in brand promotion, strong distribution reach and premium positioning along with a smart pricing strategy, creating a special place in the Indian personal care industry. References 1. Afaqs. com (2010) afaqs! gt; News Company Briefs Garnier launches Garnier Fructis Shampoo + Oil 2 in 1. [online] Available at: http://www. afaqs. com/news/company_briefs/index. html? id=43881_GarnierlaunchesGarnierFructisShampooOil2in1 [Accessed: 19 Apr 2013]. 2. B, H. (2010) Marketing Practice: Garnier : Take Care. [online] Available at: http://marketingpractice. blogspot. in/2010/01/garnier-take-care. html [Accessed: 19 Apr 2013]. 3. Bureau, O. (201 3) L’Oreal looking at innovation to ramp up operations. [online] Available at: http://www. thehindubusinessline. om/companies/loreal-looking-at-innovation-to-ramp-up-operations/article4295052. ece [Accessed: 19 Apr 2013]. 4. Cosmeticsandtoiletries. com (2013) L’Oreal Unveils New Indian Research and Innovation Center | CosmeticsAndToiletries. com. [online] Available at: http://www. cosmeticsandtoiletries. com/networking/news/company/LrsquoOreacuteal-Unveils-new-Indian-Research-and-Innovation-Center-186324642. html [Accessed: 19 Apr 2013]. 5. Coursework4you. co. uk (1990) L’Oreal’s new product development strategy and the way they have successfully managed to achieve considerable market shares through consistent RD efforts. PAPERS4YOU. COM | UNIVERSITY ESSAY COURSEWORK DISSERTATION ASSIGNMENT ACADEMIC ANALYSIS. [online] Available at: http://www. coursework4you. co. uk/essays-and-dissertations/sample85. php [Accessed: 19 Apr 2013]. 6. drugstore. com (n. d. ) Garnier Fructis Haircare Triple Nutrition Fortifying Shampoo, For Dry to Over-Dried or Damaged Hair. [online] Available at: http://www. drugstore. com/garnier-fructis-haircare-triple-nutrition-fortifying-shampoo-for-dry-to-over-dried-or-damaged-hair/qxp226120 [Accessed: 19 Apr 2013]. 7. Ewg. rg (n. d. ) Garnier || Skin Deep ® Cosmetics Database | Environmental Working Group. [online] Available at: http://www. ewg. org/skindeep/brand/Garnier/ [Accessed: 19 Apr 2013]. 8. Freepatentsonline. com (2008) Corporate culture and values: genesis and sources ofL’Oreal’s entrepreneurial orientation.. [online] Available at: http://www. freepatentsonline. com/article/Journal-Small-Business-Entrepreneurship/204931980. html [Accessed: 19 Apr 2013]. 9. INSEAD Knowledge (2010) Indo-vation: tapping the Indian market. 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